The conflicting incentives of online dating sites

Colleague and Friend, Erika Ettin writes for The Bristol Heard Courier  “The founders of online dating sites like Match, JDate, and even Tinder (which is owned by Match) want you to use their sites to meet a significant other. Online dating makes it so much easier to connect with people. And these sites get a thrill out of touting their success stories — using anything from online advertisements to Times Square billboards — and contributing to the ever-growing statistic of how many relationships started online. I love this!Back in the day, according to a study in 1932 (so, way back in the day), a sociologist at the University of Pennsylvania looked through five thousand consecutive marriage licenses on file for people who lived in the city of Philadelphia and found that a whopping 33 percent of the couples who got married had lived within a five-block radius of each other before they got married. (If you recall, my parents met because they lived next door to each other. Mom is five-and-a-half years older, though, so she was out in the working world and my dad was in school!)”

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